Building a whole new customer base
See how Sulzer is helping a premium sports car brand open the door to an entirely new clientele.
Connecting a premium product to a new type of customer.
Digital strategy for transformation
As our client transforms from a manufacturer of premium sports cars to a provider of premium mobility, the role of digital technologies takes center stage.
We are helping our client to implement its digital strategy and propel the sports car into a new age of connectivity and data driven mobility.
Inventing new ways of doing business through process innovation
Part of the strategy is centred around using new go-to-market digital process platforms such as subscription & rental to build a new customer base—to reach an entirely new clientele!
Subscription & Rental technical challenges
- Separate development strategies for each platform
- Disparate technology architectures
- Different product maturity levels
- Inconsistent look & feel
- High development costs
- Inconsistent customer experience
The Sulzer Solution business impact
Ordering a Mobility Service must be simple, straight forward, and painless. Sulzer is helping its client through a single architecture Subscription & Rental Digital Platform to connect with an entirely new clientele, by removing all the obstacles and comlexities associated with classic leasing and rental models. Subscription is the new word for ownership.
Start the App, grab your credit card, and you can order the sports car of your dreams, instantly.