We show our innovative spirit, curiosity and spirit of optimism even more confidently to the outside world – with a new website and a new logo.With both the relaunch of the website and the redesign of our logo, we are confidently demonstrating that tradition and innovation go hand in hand at Sulzer.
A new corporate design is the visual expression of our common Sulzer brand identity, which places employees and customers at the center of all activities.
Our new logo - what has changed
The new Sulzer logo is a bridge between our history on the one hand and the digital future on the other. It preserves common central values in its design – but translates them into a contemporary design.
It continues to stand for tradition and our 40-year success story. This is why significant features of our previous word/picture brand, such as the colored squares, can be found again. In this way we create a high recognition value.
The logo is reduced to the essential, it radiates openness and clarity. The new font is convincing with its minimalist, timeless style. It appears friendly, dynamic and lively.
The new Sulzer corporate identity. Discover our new logo and our new website in the video:
Our new website - informative and of course responsive
From now on Sulzer presents itself to its customers, interested parties and employees with a modern web presence. In addition to a slim, clear page structure, the appealing look, intuitive navigation and technological improvements ensure an emotional and pleasant user experience.
The redesign also focused on adapting the content to the needs of our target groups. This way, you – whether customer, partner, prospective customer or employee – can get a detailed overview of our core competencies and our range of services without much searching effort. The website proudly shows what we and our employees stand for! It arouses emotions and interest.
On the basis of detailed success stories, we show concretely how we support customers with innovative solutions, for example in the area of digitalization. A news blog will follow soon, which will regularly inform you about innovations, trends, events, and news about Sulzer.
We hope you enjoy exploring our homepage! #WeAreSulzer
